Metric Description UB Number of unique Browsers UB %Chg Change in unique Browsers compared to previous corresponding period US’s Number of user sessions (also known as visits) US %Chg Change in user sessions compared to previous corresponding period Freq Number of user sessions per unique browser (How many times each unique browser visited) PV’s Number Read more…
Q & A
Measurement
Measurement Tender Final Report – Sep 2011
Having embarked on the process of a measurement tender review in February 2010, the Measurement Sub-committee is pleased to announce that we have now fully met our mandate. It has been 6 months since the audience measurement contract for DMMA members was awarded to Effective Measure. In that period, we have many new members and Read more…
What are the definitions for EM metrics?
Worksheet Name Description Websites - SA Domestic Ranking data summarised by website with traffic originating only from South Africa Publisher - SA Domestic Ranking data summarised by DMMA publisher with traffic originating only from South Africa Websites - WorldWide Ranking data summarised by website with traffic originating from any country Publisher - WorldWide Ranking data Read more…
Why did we have a race question in our EM demographic survey and why was it removed?
Answer: The DMMA made the call to directly query race in the Effective Measure demographic surveys that run across member sites. We completely understood the sensitivities around this issue but without race, our online audience data was not comparable with the information media strategists, planners and advertisers have on traditional media channels. We agreed to Read more…
Why don’t the daily Unique Browsers average affect a site’s monthly ranking?
Answer: The answer lies in Frequency differentials. If a site has a high daily frequency (browsers visit the site often within the space of 1 day) then that site will have high daily UB figure. However, when it comes to calculating monthly UBs the monthly figure is de duplicated so all those that came back Read more…
Who is Media Manager, and why is it NB to provide data to them?
Answer: Media Manager provides a media database for South Africa, with rate card and other information across traditional media. By providing data to Media Manager, we are able to ensure DMMA members are front-of-mind when users of their tool are looking for media properties to place advertising through within certain interest categories.
Who is Telmar and why is providing data to them important?
Answer : Telmar provide software for media planning, and are a dominant player in South Africa. By providing data about the digital market to Telmar, we can ensure that media buyers and marketing teams are able to compare digital opportunities to traditional media opportunities in ways they were not able to before.
How does Effective Measure’s rankings work, and what do I need to do?
Answer: Effective Measure have the following system taxonomy: Notes: Dynamic tag insertion refers to websites that do not use URL’s to denote the sections in which articles are found. Many CMS’s use the approach of article permalinks, and in this case, you will need to dynamically insert the section code into the tag when the Read more…
Will I be able to access MarketIntelligence after 31 March 2011?
Answer: No, you will not. You must export the reports you may need before then.
What happens if I don’t tag before the end of March 2011?
Answer: You will not be included in the rankings for April onward. We believe that a month is more than enough time for all the media owners in South Africa to get tagged.