In order to entrench a common measurement standard and make it easier for advertisers to plan and buy online inventory, it is critical that all DMMA publisher members and their respective sales houses or representatives quote the same metrics when referring to their website traffic. Quoting other metrics has the effect of undermining the common standard Read more…
Q & A
Rigt here: DMMA Roadshow EM Presentation 2013
Find out how to use the Effective Measure dashboard for Publishers/Media Owners, click on this link - http://www.effectivemeasure.com/docs/PublisherUserGuide.pdf
Need to know how to use the Effective Measure dashboard for Agencies and Advertisers – then visit this link: http://www.effectivemeasure.com/docs/AgencyUserGuide.pdf
The DMMA endorses Effective Measure as the exclusive data supplier to our member base as well as the Effective Measure data as it appears on Telmar, we therefore recommend that members include only EM traffic data in all media and press releases and any documentation or promotional material which refers to traffic data. Only where certain granular data Read more…
Traffic should always be quoted as a full month (reference to which month is being used), the total for that month from local traffic, across all devices. Members may include total traffic in addition to local but where this is the case, it must be clearly referenced.
Mobile sites may report on total traffic since there are well known issues with trying to use GEO-IP data with mobile devices (many devices go through international data centres and hence cannot be classified to a single country.)
Yes stats should be most recent data, though we understand members may refer to peak periods of traffic which need to be clearly defined and stated
Averages are provided through the Effective Measure dashboard and can be daily, weekly or monthly for any period specified. If an average is reported it should be stated that it is an average and what the date range or period of that average is.
The DMMA insist on members quoting only Effective Measure data, though when needing to look at trends in growth and needing comparative data which is not available on EM as the DMMA implemented the EM system in April of 2011, members may refer to other measurement sources. These sources need to be clearly stated and Read more…