Answer: The most popular standard banner sizes offered by local publishers are: (Measured in pixels (px)): Button – 120x60px Banner – 468x60px Double Banner – 468x120px Medium Rectangle – 300×250 px Skyscraper – 120×600 or 160x600px Half-page skyscraper – 300x600px Leaderboard – 728×90 px Sizes offered vary by publisher. In addition, each publisher has their Read more…
Q & A
Education
What is Crowdsourcing?
Answer: Crowdsourcing is a term that is used to define a method or process whereby a creative solution for a problem is sourced from an undefined crowd rather than a single contractor. Banish the mindset that “Creative” MUST equate to “art” or “design” – in the face of realization that all industries are constantly faced Read more…
What is considered a good CTR for an online media campaign?
Answer: The average CTR is still 0.3 – 0.4% but it is totally dependent on the site and the targeting of the campaign
Why should SA brands be advertising online?
Answer: The proliferation of the web (desktop and mobile) allows astute marketers and advertisers to tap into a medium which offers creative, engaging and effective advertising solutions. Online and more recently, mobile advertising are some of the most powerful and interactive advertising mediums available today.
DMMA’s Essential Guide to Digital Marketing and Advertising in SA
The aim of this short guide is to provide you with an objective, independent overview which will assist you in making an informed and educated decision regarding desktop and mobile web advertising for you or your clients. Sincere thanks to Andrea Mitchell and Jonathan Allan-Barrett from digiVOX who compiled the document and to Habari Media Read more…