The DMMA’s membership includes Publishers/Bloggers and/or their appointed Advertising Sales Representatives, a Creative or Development Agency, or a Media Agency. Annual membership fees are R12 000, payable in advance.
Blogger: A website updated by one person or persona, with all posts appearing under a single by-line, that maintains an ongoing chronicle of information and opinion in an open format in reverse chronological order, often a blogging platform with a web-based interface, but not necessarily so.
Full Membership for publishers/bloggers, agencies, brands - R12 000 per annum
Start-up: under 15 000 uniques for publisher/bloggers and under 5 employees for agencies or non-publishers - R2 500 per annum
All publisher/blogger members have to implement the effective measure tag on their site (this is an additional cost fir sites with more than 15 000 UBs. All publisher/blogger members must submit advertising revenue figures on a monthly basis to Nielsen Adex.
Benefits to DMMA members include:
Endorsement: the credibility that comes with being an association member, a press office on the DMMA website, DMMA member badges for application on your own website.
Measurement: discounted access for publishers and free access to agencies on Effective Measure system, a crucial tool for publishers who wish to monetize their online audience.
Information: DMMA updates as well monthly Effective Measure reports and quarterly SA adspend reports from AIS/Nielsen sent via the DMMA monthly newsletter to members.
Education: The Knowledge Network aims to educate and transform the indsutry at all levels, starting with a schools programme, member and industry education on relevant topics at annual DMMA workshops and events
Research: Exclusive reports from the DMMA research studies and quarterly surveys.
Discounts & Ticket giveaways: 20% discount at selected industry events and exhibitions, DMMA members also stand a chance to win a free ticket to selected events
Opportunites: to partner at events, to participate in RFPs and tenders as provided by the industry to the DMMA
Industry Awards: access (via DMMA) to enter industry awards, i.e. The Creative Circle Quarterly Digital Awards)
Recognition and Reward: for the digital industry at the Annual Bookmarks awards and for creative agencies, the Creative Circle Quarterly Digital awards.
Networking: with other DMMA members at quarterly meetings, workshops and other DMMA events.
Exposure: to the industry at large, through DMMA PR and marketing in online and offline press and through social media. Members’ press releases are also included on the DMMA site.
Please consult the DMMA Constitution (PDF download) for more information around the criteria for membership as well as member rights.